Ubm advanstar is a multinational media company headquartered in london united kingdom.
Shop the floor advanstar.
Advanstar produces more than 50 trade shows and 100 other conferences and events.
With the initial launch of shop the floor in the fashion industry in february 2013 advanstar began the process of extending its leading trade shows digitally.
Beginning in 2013 all customers will have access to advanstar global s new shop the floor digital solution extending the tradeshow from three days to 60 days.
Its largest shows are the semiannual magic market week and licensing international expo.
Shop the floor will become a brand s online showroom to be accessed by credentialed retailers.
While enk and advanstar communications will continue to be operated separately enk customers will have access to advanstar global s new shop the floor digital solution slated to launch in early 2013.
Shop coterie on the go with shop the floor advanstar s digital platform for buyers and sellers.
Its principal operations are live media and business to business communications marketing services and data provision and it principally serves the technology healthcare trade and transport ingredients and fashion industries.
Advanstar communications shop the floor digital showroom for buyers and sellers received a major boost recently when the company partnered with balluun a social business to business technology provider.
The combination of balluun and shop the floor now seamlessly integrates trade shows digital showrooms and b to b communication and commerce.